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#ask-a-growth-question
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# ask-a-growth-question
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Harsh Vardhan (madhur-ai.com)

06/15/2022, 3:16 PM
Hey I want to do content marketing on twitter and insta but unable to decide on what content to put. My app is in the text to speech industry. Any ideas?
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Paul

06/15/2022, 3:29 PM
What are the main pain points of your target market? How do you uniquely solve for those? I would start there
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Ilir Imeri

06/15/2022, 3:29 PM
Well you can try and replicate what people have been doing for years with text to speech programs. Go to reddit, r/tooafraidtoask find some interesting questions and get the best replies, make a short video of your text to speech program reading them and that's it. I hope I haven't miss understood your question.
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gavriela dvorah gerson

06/19/2022, 8:37 AM
I think video content is going to work the best for you, but it all depends on your target market and the specs of your product. Tell us more.
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Khyati

07/02/2022, 3:37 PM
Hi I would have to agree with @gavriela dvorah gerson I work at Content Beta, a content production studio, and we’ve helped ManyChat, Leadfeeder and 70 other B2B SaaS and software companies create engaging product marketing content and videos to successfully generate more MQLs and signups. Having created all kinds of content from podcasts and videos to blogs and case studies- I have seen that videos work best for marketing, are one time investment, and show the best results with a high ROI. According to a LinkedIn study I read, 81% of SaaS businesses use video as a marketing tool and 99% of those businesses say they’ll continue to do so. According to Optinmonster, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s explainer video. In fact I've recently returned a blog that might just be of help to you. I am linking it here: https://www.contentbeta.com/how-to-promote-and-sell-your-saas-using-video-marketing/