I am running a start-up with a novel D2C product (www.Legends.Solar) — I plan on raising a seed fund to finance further development and growth at the end of summer and want to spend just enough resources on paid social ads to be able to characterize our potential ROI on ad spent to investors a few quarters from now. I’ve spoken to a few paid social marketers, but they’ve basically said they would poke around with different content and audiences and see what happens. Not good enough - I need process and metrics I can share with investors confidently. Is my approach right here? Do I just have to bite the bullet and hire a consultancy for this type of work? Is there a freelancer that could do this? Would love to hear the communities thoughts.

Instead of spending on online ads, can you print flyers and get people to post them to doorsteps? You can include a QR code to view a video or a calculator or potential earnings in that area. This way you'd impress your investors in thinking outside the box and showing them you have a plan to replicate in other areas with small spending compared to online ads

I like @Oras's idea. Ironically, Solar is traditionally sold D2D anyway so its a smart way to flip the script. Just make sure its "environmentally friendly" paper as opposed to laminated petrochemical paper haha

Ideally, there would be a clever way to target people who wanted solar but failed to get it.

@Lassor there is a way to understand how to position your offer. Search for bad reviews about solar installation and you'll know the pain points. Then contact independent installers and offer them partnerships or heavy discounts

@Lassor, maybe a partnership idea with companies who have already sold solar. Maybe they would be open to sell or do a deal for their bad leads

@Oras thats a great idea… although I wonder if interacting with bad reviewers would be an ocupational hazard to interact with!