Hi guys. I'm from Cashews Finance and we're building a personal finance subscription app [US only] . Question: Is anyone here who runs FB ads? We're currently paying around $5-8 per app install which is a lot imho, so I'm curious to know what kind of CPI results are you getting? • is $5-8 per install normal? • if not, what kind of CPI should be normal? • we're targeting the US market, with different ad-sets (lookalike audience, 25-50 personal finance interest) Would be very, very grateful for any insights 🙏 🚀

You CPI should be driven by your overall acceptable ad spend

We’re spending $2k/month on FB ads and our acceptable number would be maximum of $3/install

I've heard about this tool but haven't used it myself https://adspy.com You can check what your competitors are doing but not sure if it provides numbers

Thanks for sharing - it's $149/month without a trial, so I'm a bit hesitant to use it 😕

Email marketing is a still a very powerful tool to reach out to your target audience. I am a very experienced, diligent, and process-oriented lead researcher capable of delivering high-quality verified list of prospects/target audience that helps you with your outreach efforts. Let's connect. www.capstonebpo.com

@Rajesh Do you have a reference client where you achieved <5$ CPI for a fintech subscription based app?

@Romano Pravdic - I am not aware of their CPI but many of my clients I've been working with for over 3 yrs, are still my paying clients. The proof lies in the pudding and I know that they've added a "LOT" of new customers from their email marketing campaigns. eg. one of my client is a Canada based SaaS and i've delivered a list of over 500k prospects and their Y2Y growth is >41% as reported by them online.

That’s very nice to hear! But we’re in b2c app business, which is wildly different

What's your cpa

Hi man, from my understanding your cost per install is the average, $3-5 per install is the norm according to almighty google for app install in US. From what i can see your FB ads main focus is "say goodbye to budgeting/worry about budgeting" combination of these. All your visuals are basically the same except one video, that shows a lot more then the others ads. I dont know if you had different ads but i will advise try others. (test,test,test) Few things that can help in the long run, free trail so people know what they are buying and re marketing, healthy community where people are heard and valued for their opinion and their commitment to the app and user videos(how does it work, testimonials, etc...) Goodluck. Stef