The best way to build a pre-launch audience is to run a Micro Influencer contest using Gamification. You can acquire Micro Influencers who are interested in your niche by running Facebook/Instagram ads looking for people who are Models (Job) and interested in Modeling (Interest). I run Spokesperson contests all the time when I'm launching a new company and I have Influencers take the following actions to earn points:
• Fill out the Facebook Ad Lead form (Collects their Full Name, Email and Phone Number)
• Follow all my social media accounts
• Engage with my social media content to help it rank in the social search engines
• Build social account authority to help my content rank better long term
• Create video content for my niche, product, software, App or service that I can use to reach new customers. Each piece of content is reformatted for all the video sharing platforms like TikTok, YouTube, Facebook/Instagram Reels and Pinterest.
• Give feedback about the business using polls
• Share my blog content in social media for syndication
• Share any press mentions in social media to drive more earned media
• Fill a dedicated YouTube channel with tons of user generated content and attract new users through organic YouTube search traffic
• Build authority to your website having Influencers with their own blogs write about your company and linking to it
• Purchase your product and create a product review video
As you can see, there are a lot of ways to utilize Micro Influencers. Figure out what your goals are and think of ways you can use thousands of people to help you reach those goals. When I run a campaign, I offer a $2,500 to $5,000 contract to the Micro Influencer who earns the most points after 3 months. That way you don’t have to pay everyone who participates which would get very expensive. It costs me $15k to $20k to run a campaign over 3 months but I get millions of dollars worth of engagement with an equivalent ad spend.
Hope you guys reach your goals and have a great launch!