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#ask-a-growth-question
Title
# ask-a-growth-question
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Kurt Thomas

05/30/2022, 2:35 AM
Hey guys! We are a Design Agency from Australia servicing clients from Aus, NZ, EU, USA. These past couple of weeks have been really slow & lean for us in terms of new business. Any growth strategies you can recommend (Marketing & Sales) to accelerate the influx of prospects? We’re also looking for affiliate partners who can provide us with some referrals. We’ll then incentivize it once it becomes a paying client after 7 days. Appreciate your help & suggestions. Cheers!
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Saïd

05/30/2022, 5:08 AM
We’re also looking for affiliate partners who can provide us with some referrals. We’ll then incentivize it once it becomes a paying client after 7 days.
People respond best to incentives and more importantly, they don’t respond to offers that are loaded with uncertainty as is the case in the text I quoted above. Put yourself in the shoes of an affiliate: you are considering two potential affiliate opportunities. Option A, if you bring in a new client we will pay you 20% of the amount for the first month, even if the client cancels the following month. Amounts range from $2000 - $5000/mo. Option B, what you have proposed: we’ll pay you an incentive after 7 days if the client becomes a paying customer. Which one would you pick? It’s obvious most people would pick option A which promises an earning potential of $400 - $1000 per referral over option B which promises an unknown reward for a certain amount of effort. 1. How did you get your initial customers? Referrals, cold outreach, inbound via SEO? 2. How much is the average billing per account? $20k AUD/mo? Higher or lesser? 3. How long is the average account duration? 6 months or less? 4. Do you have a website? Traffic numbers?
🙌🏼 1
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Kurt Thomas

05/30/2022, 6:36 AM
Ahoy @Saïd - I get what you mean. Makes a lot of sense. And thanks for providing your 2 cents. For your questions - sharing w/ you our numbers so far: 1. Founder’s contact book, Facebook ads, SEM, networking/referrals 2. AVG value per client per month is $950 3. The lifetime value is on AVG is $2700 4. Traffic numbers are currently 3800 this month, down 1k from last month
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Rajesh

05/30/2022, 7:03 AM
Hi @Kurt Thomas - I am an email marketing / Prospect list builder and can assist.
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Kurt Thomas

05/30/2022, 7:06 AM
Ahoy @Rajesh - I’ll DM you. Do you have a website that my team can review?
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Rajesh

05/30/2022, 7:42 AM
@Kurt Thomas www.capstonebpo.com
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Saïd

05/30/2022, 7:47 AM
@Kurt Thomas 1. Which channels have produced the most impact on revenue? 2. Okay. 3. Okay. 4. You mentioned SEM in #1 but not SEO, so is the downward traffic due to a drop in your ad spend?