# ask-a-growth-question


05/27/2022, 3:26 PM
Hey everyone ✌️ I have a question about outbound marketing. Is it normal that closing rate is not as big in SaaS companies as it is in some other industries. Since buying a CRM system for your business is a big decision and it is required to go on few internal meetings to make a final decision. Our demo rate is 1-1.5% but closing rate is much lower then this.

Nick Berry

05/27/2022, 7:33 PM
Close rate is usually measured as a percentage of qualified opportunities, not raw traffic conversion
What's your close rate of qualified opps? I usually would like to see 35% or higher

Craig Broadbent

05/29/2022, 1:31 AM
Agree with Barry on this one - 35-45% would be considered best in class.


05/30/2022, 11:03 PM
Hey Nick and Craig. What does qualified opportunity mean, and how you decide if you should put certain person in under that title?