#ask-a-growth-question
Title
# ask-a-growth-question
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Petar
05/27/2022, 3:26 PMHey everyone ✌️
I have a question about outbound marketing. Is it normal that closing rate is not as big in SaaS companies as it is in some other industries. Since buying a CRM system for your business is a big decision and it is required to go on few internal meetings to make a final decision.
Our demo rate is 1-1.5% but closing rate is much lower then this.
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Nick Berry
05/27/2022, 7:33 PMClose rate is usually measured as a percentage of qualified opportunities, not raw traffic conversion
What's your close rate of qualified opps? I usually would like to see 35% or higher
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Craig Broadbent
05/29/2022, 1:31 AMAgree with Barry on this one - 35-45% would be considered best in class.
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Petar
05/30/2022, 11:03 PMHey Nick and Craig. What does qualified opportunity mean, and how you decide if you should put certain person in under that title?