❓ Question on App Download Attribution ❓
Hey y'all, I'm working with a brand who's primary goal is "App Downloads" and we are starting to run influencer marketing for the brand. However, I'm a bit confused on how we implement tracking systems to count, "Person saw Influencer [X] and then downloaded the app". Any thoughts on how to set up attribution for this? [more info in thread]
If this were a content play, I would utilize a linktree or bitly link with UTM buried in it.
If this were eCommerce, I would use a "use my code xyz to download the app"
Only thing I can think of is having the brand make a download app page that is "brand.com/influencer" and tag the button.
05/27/2022, 2:19 AM
Hi Dominick, how about running a post-app download ‘rewards’ campaign?
• Whatever the campaign structure may be (perhaps something that incentivises or rewards the users), let the source of app download be a mandatory participation requirement. Basically, motivating users to tell you the source of their conversion after they have downloaded the app.
Hope this helps!
05/27/2022, 10:56 AM
You can also use branch.io- it's a great service that can track deeplinking