Does anyone here have experience with pop-up and p...
# ask-a-growth-question
l
Does anyone here have experience with pop-up and pop-under ads? I would be curious to hear about conversion metrics / CAC and also get recommendations for service providers =
o
I've been using one for two days now mainly with pop under and domain redirect. I'm still tweaking to understand more but conversion rate isn't promising. My main goal for the campaign is to get more traffic and I am using quite low CPC.
l
Yep, I've heard that the conversion is always abysmal, but the eventual CAC (for paid products) is really good since the CPC is exponentially lower than other digital channels. I would love to hear how it turns out for you in a week or two, once you've had a chance to really review results.
o
Sure, will be happy to share my experience.
s
Used them in the past like years ago. Found that they tend to convert best for specific niches like CPA trial offers. It really depends on the audience. IMO ppl are more likely to stick around and click on them if they are on the site for a reason such as to get something for free. Hope this helps!