# ask-a-growth-question

Vlad Shulman

05/03/2022, 8:17 PM
User acquisition experimentation question: If you wanted to solve the 'cold start problem' for a social app with zero users (targeting people who feel lonely working from home), what kind of experiments might you consider running to get the first 10 users?

Arnas Jagminas

05/03/2022, 8:19 PM
Check obimy on iOS. They exploded organically pretty quickly. Similar onboarding as Clubhouse
👀 1


05/04/2022, 10:20 AM
Consider thinking: What do bored people do? Can you target people who've increased their OTT consumption / time on social apps? Can you target people who've installed more than 1 dating apps recently? Getting to these consumers might serve two personas together: They are using social apps + are bored out of their minds.

Vlad Shulman

05/04/2022, 8:25 PM
Thanks Ayush for the suggestion! Wow @Arnas Jagminas, obimy is an EXCELLENT find!!!!! Their website is such an excellent source of inspiration for the kind of copy to incorporate into my own project; can't thank you enough dude!!!! Will see if I can find any podcast interviews / articles bringing light into their early onboarding days


05/07/2022, 8:38 AM
You may find this book helpful There are some case studies and ideas to solve the cold start problem systematically. To start, it tells you to focus on building self-sustaining networks called atomic networks. For example, your first atomic networks could be online communities of remote/freelance workers.