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Twilio has a robust api already and easy for devs to integrate. I've created integrations around that a couple times now

Yeah that's true. I was hoping to find a way to improve upon it, like a better Twilio, or something. Also another idea I had was to undersell Twilio, since I have a special relationship w/ a CPaaS that would allow me to be a SMS middleman and offer lower prices than Twilio.