The #1 reason so many companies say LinkedIn, yout...
# growth-tips
s
The #1 reason so many companies say LinkedIn, youtube, TikTok, etc. do not work for them is because they do not really try. They make a couple of posts for a couple of months and assume that is going to bring in business. Content marketing should be done for a MINIMUM of 1 year. If you follow the right strategies and put an emphasis on these platforms for a year, it is almost impossible to not drive more revenue to your bottom line.
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a
Exactly. The expectation of fast result leads to poor execution and finally no result at all.
g
Exactly.
f
I’ve always heard about that. So does that mean early stage startups should not do content marketing? knowing only after a year whether somethings works or not sounds like a very slow turn around time for an early stage startup
g
No, not at all. Startups need a content marketing strategy right away. But when you're in the early stage, it means you need to be very strategic about your marketing spend--targeting and personalization are key elements. If your content is not out there, and you're not cross-promoting it or using distribution channels, no one will ever find you.