This message was deleted.

Exactly. The expectation of fast result leads to poor execution and finally no result at all.

Exactly.

I’ve always heard about that. So does that mean early stage startups should not do content marketing? knowing only after a year whether somethings works or not sounds like a very slow turn around time for an early stage startup

No, not at all. Startups need a content marketing strategy right away. But when you're in the early stage, it means you need to be very strategic about your marketing spend--targeting and personalization are key elements. If your content is not out there, and you're not cross-promoting it or using distribution channels, no one will ever find you.