Influencer Marketing does NOT have to be expensive - here's how to do it without breaking the bank 👇
If you have reached out to creators and had conversations with them, you know that the prices they quote can be astronomically out-of-this-world high sometimes.
Rookies make a lot of common mistakes that cost brands lot (and give a bad rep to influencer marketing).
Here's what you should do instead. It's a strategy called seeding.
With creator-seeding, you send free products to nano-creators, and control certain variables to maximize the chances of them posting about your brand.
Notice I said "variables". Because it is like math. You need to increase the probability of getting a shoutout by tweaking the following variables:
• Select the right creators (<25k followers, authentic posts, in your niche)
• Email them with an offer to give, not an ask. Don't expect posts right away.
• Blow them away with a tailored unboxing experience.
• Create incentives for them to post (eg: a discount for their audience)
• Follow up at the right moment.
If you control these levers, you maximize the chances that they post about your brand... for nothing but COGS + shipping.
It's not expensive to get authentic influencer shoutouts (imagine reaching 1000s of people for just COGS). You can turn these into more long-term relationships where creators post about your brand on a regular basis and create a profitable growth channel for your brand 💪
Was this helpful? If anyone here has run seeding campaigns, I'd love to hear your experience 💬
Attaching a helpful downloadable flowchart here :)