Daily Growth Tip: Evoke nostalgia to make potential customers more receptive
Oh, those were the days. We all enjoy reminiscing, and it has a great effect on our attitudes. So, construct a picture of common recollections to win over potential customers.
According to studies, nostalgia reduces loneliness, boredom, and anxiety while enhancing social relationships and promoting compassion to strangers – all of which results in higher consumer receptivity. Furthermore, remembering the good old days helps humanize brands and give the impression that everyone is on the same team. So, in your marketing, convey your story, share old images of team members, employ retro design elements and filters, and inspire common recollections. Use phrases like "remember when" to jog the reader's mind and create suspense for what you'll say next. And enjoy yourself. Just make sure it will resonate with your audience and that it is consistent with your brand.