❓ Best practices and tried out methods for improving Quality Score in Google Ads (B2B SaaS)
Hey, what worked best for you to up your Quality Score to lower CPCs?
I'm currently running a Google Ads search campaign for BoFu low-impression keywords with phrase match (<1000/month), around $30 CPCs, and well-maintained negatives, and started with a low QA (2/10 for most keywords).
I managed to get it to 5/10 for some KWs but it's still 2/10, 3/10 for most. I tried to follow Google guidelines, optimization tips, optimized the landing page, but it's still low and I'm looking for specific things I can do to lower my CPA.
Any advice is greatly appreciated!