Daily Growth Tip: Increase paid conversions with customized plan recommendations, Because each user is different, don't show them all the same pricing alternatives. Find out what each free user need and offer a plan accordingly to obtain more paid users. GitHub observed a 61 percent boost in paid conversions after starting to promote different plans to different customers. When a user establishes a free account, they are given a few easy questions to determine how many people will be on the plan and which features they will wish to use. The user is then given three options. Based on their responses, they can choose the plan that GitHub offers. They can continue to use the free plan. They can also skip without responding. This personalized experience and reduction in cognitive load appear to have had a significant influence on new users.