# ask-a-growth-question

Adrien FMachado

07/20/2022, 2:25 PM
I’m everyone! I’m Adrien (he/him), 30yo, and gay. Founder of My Gay Flatmate: • We help the LGBT community to find LGBT homes 🌈🏠 • At this day we have over 1300 users. • Almost of our users are based in London, but looking to expand quickly! 🚀 • I am a solo-founder - would appreciate some help 🥺 At this point I’m looking for strategies to target the LGBT Community. 🏳️‍⚧️🏳️‍🌈 Any suggestions? 🙏 I’m happy to to open discussions! I also talk about your projects! 😃 Cheers 🍻 Adrien
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Jackson Griese

07/20/2022, 2:26 PM
Thanks for the context! Sorry for being extra about it but can't be giving out sensitive information like this to anyone without knowing the motives, will pm you

Mike Stop Continues

07/20/2022, 2:42 PM
Since you’re bootstrapping a two-sided marketplace, it seems like you really want to do grassroots marketing. Go to gay bars and local events in whichever city you’re targeting, host events, etc. Once you have traction, repeat in another city. Given you’re only targeting 4% of the population already, I think it’ll be really hard to get critical mass any other way.
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Follow the Facebook and Uber playbook on this.
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07/20/2022, 4:27 PM
Hey Adrien! How would you like to try reaching out to your potential customers via twitter outreach?

Adrien FMachado

07/20/2022, 4:30 PM
@Melody I’m open to any suggestions. A lot of people use instastories or dating apps to say “room available”. My first users was me answering to their posts/profiles


07/20/2022, 4:31 PM
cool! i'll shoot a dm then 🙂

seyfullah emen

07/24/2022, 7:03 PM
@Adrien FMachado I'd also recommend college or local FB flatshare/accommodation groups.


07/25/2022, 2:59 AM
Hello- I am Raj and wanted to touch base and see if you use EMAIL-MARKETING to reach out to your most targeted prospects. If yes, here is my proposal to add new leads to your prospects lists. I am an experienced prospect list builder and keen to be associated. Here are few samples: 1. SAMPLE-CPA-ACCOUNTING-FIRMS-NY-USA-3-19-2021- 2. SAMPLE-HOSPICES-USA-9-13-2020- 3. SAMPLE-Real-Estate-DEVELOPERS-USA-4-30-2020- 4. SAMPLE-B2B-EMAIL-PROSPECTS-LISTS- 5. SAMPLE-UNIVERSITY-DEAN-USA- 5. SAMPLE-ATTORNEY-LIST-USA- ...and many more. Let's connect and see if we can work together. Raj

Aman Swami

07/28/2022, 11:00 AM
Hey Adrien, one thing you can do to expand your market size is get users who are “open-minded” rather than only from the LGBT community. What I mean is, drive content around the problem “People who cannot find homes due to any kind of discrimination can find one at MGF” Because as you plan to expand out of london, you’ll see a lot of people being denied a home due to color, nationality, religious views etc. This should help widen your market and multiple your current user base.
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