Keyword Research:
- Ahrefs & Semrush - Start with the low-difficulty bottom of funnel keywords.
*- Data Scraping of re*views of our competitors using WebScrapingAPI which gives pain-point & use-case keywords
-
Fireflies.ai for recording sales calls & later using these transcripts to get pain-point keywords.
- SurveyMonkey for collecting customer feedback & later finding out customer success keywords that would increase retention.
Hiring Writers:
- LinkedIn for experienced premium b2b SaaS writers.
- Internshala for hiring freshers. Requires mentoring, but some employees can be gems.
- Upwork - Prefer agencies over freelancers. 150-200 dollars for a 2000-word high-quality article.
For SEO & Content hygiene:
- Notion for onboarding, documentation & creating checklists.
- Surfer used to create briefs for writers - this makes sure that the article will rank. A score of 85+ is a must.
- Grammarly premium for improving flow, grammar.
Hemingway App to polish writing. A score of less than 7 is a must.
- CoSchedule headline analyzer tool to rate your headings & get suggestions
- Copyscape plagiarism checker tool. Only less than 5% plagiarism is accepted.
- Moz on-page grader for on-page optimization
- Wordable to transfer blogs from google Word to WordPress, keeping image quality high.
For graphics:
Unsplash, Shutterstock & Pexels for Images
Canva for advanced graphics designs & designing cover images
Backlinks -
- Fetch data of SEO titles from
Apollo.io and then create a sequence of cold emails inside Cliently asking for backlinks.
- Put keywords on which you want to get backlinks in BuzzStream and email the people from inside the platform for link exchange or link buying.
- Link buying from Adsy - Guest Posting Service and ipcoify. Most sites are news sites, though.
- Always check for spam scores on Moz. It should be less than 5%.
- Check traffic on Semrush and see the sources of traffic by country. - Ideally, you want links from sites whose primary geography is the same as yours and has at least 500 organic traffic from that country.
For measuring performance:
- Google search console to see which pages you are getting traffic and how much.
- Set up signup as goal in Google analytics & measure signups coming from each page. Use the google model comparison tool inside ga to measure first touch attribution as well (when blog is partially responsible for signup)
- Microsoft Clarity is user behavior analytics tool that helps you understand how users are interacting with your website.
For optimizing CTA:
OptinMonster - Create various CTAs, test them out and create as many rules as you like.
Retargeting:
Retarget visitors on ads or cold email by getting their info from Clearbit, LeadPost