Hey Thoughts on Google new updates regarding SEO?

What’s up with that? Do you have a link to the updates?

There's been a few updates this month so far already! Helpful content update On the 5th: https://developers.google.com/search/updates/helpful-content-update Link spam update on the 13th: https://developers.google.com/search/blog/2022/12/december-22-link-spam-update And an update to Google's Quality Raters Guidelines that now ads "experience", along side "expertise, authority and trustworthiness" for what assers should look for in quality content. https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t

Oh, thanks for sharing! Haven’t heard about them…

Honestly, I think it’s in all likelyhood making Google better. But Sometimes the effects are really felt in particular industries. For example. EAT was already a thing before it was announced. It you were in a medical industry you knew that your articles needed a statement that they were written or reviewed by medical professionals. (Just one example) Shady link building (or just the gamification of link building) has been a problem forever!