Common mistakes Product Managers make while trying to scale the product Managers frequently err by expanding the parameters of the confirmed target market in accordance with the vision or long-term strategy. Due to this error, the possible target market has taken the place of the confirmed target market. Because you approach each of these markets same way, it results in poor judgement and inefficiency. In deciding on a long-term strategy, a vision and plan for entering neighbouring market categories can be helpful, but they are ineffective for identifying the growth potential of the existing product. Scaling in wrong market Scaling a product with product/market fit (going from 1 to N) requires processes and competencies that are different from those used when creating a new product or bringing it to a new market segment (going from 0 to 1). Mixing these functions in the same team may not be a good idea. A visionary look and understanding of the potential target market can be helpful in determining the direction of the company's development