I've recently started a LinkedIn newsletter, where I wanted to duplicate content from our more than 160 already prepared articles. Our newsletter is growing but my colleagues brought up a few complaints about duplication of content on our main blogs SEO numbers. Does anyone have an insight about the how LinkedIn articles affect SEO or measures to avoid issues on our main blog?
12/30/2022, 6:26 AM
Hi Dastan, I think it's best practice to post fresh content. Even if you want to post same content on LinkedIn, rephrase some sentences in the article so it looks new.
12/30/2022, 6:45 AM
Ok, this is the working theory in our office. Still building our deep LinkedIn strat.
12/30/2022, 6:46 AM
Alright, short form and precise content works pretty well on LinkedIn. Another thing, give them different titles.
12/30/2022, 7:07 AM
The issue with for instance: amending the articles or altering the format, can reduce its quality and LinkedIn quality is essential.
01/01/2023, 7:36 PM
One strategy, is to post teaser content that links out to the content on the website. Many companies do this.
The other, and probably more engaging, is to create make your LinkedIn newsletter a job for industry news - so linking out to others.