Paid Media and Content scale differently. That's the main reason why companies jump to invest in paid media while hesitating to invest in content. One has a low barrier to entry (money). The other has a high barrier to entry (time, effort and creativity). Building the content engine for a company takes patience and playing the long game. Content is also how you scale paid media faster because all kinds of possibilities open up beyond the usual campaigns that everyone else in your market is competing for.

So insightful Harsh. Thank you. Actually, my start up is very close to this concept.

@Fahima breaking even on content ?

What service do you provide harsh?

@Munib raza khan content marketing for SaaS businesses

@Harsh Gupta oh 😂 we have met before on fb. Didn't recognise you here