Everything makes sense when done in order Idea Validate idea Pre sell Offer ICP Test offer and ICP Create a funnel to nurture your leads Try all channels for prospecting Get 10 clients or to $1kMRR Go hard on one channel Keep iterating on the way I am a SaaS growth hacker looking for 2-3 SaaS companies to help enough to build a client acquisition system in return for a meeting 🤝

Would it be possible for you to provide a SaaS which is in providing a client acquisition system which you then use it for yourself to grow the SaaS?

Bro, in a competitive environment nothing is permanent. That's the funda of game theory.what marketing worked for saas in 2018 wont be working now as everyone is using them. Marketing as a whole will never reach a saturation point or a nash equilibrium. The saas which u r talking about will be broken if everyone starts using it

I agree that nothing is permanent. That said, buying ads on FB still drives sales for the past decade, the prices do fluctuate all the time. There are some aspects that remain the same. As for B2B, there’s also the various pace of teams growing (and declining), so, it’s not a totally optimised market. At the high end, Fortune 500, I do agree that there’s a constant state of sorts which is a different way of selling (usually relationship building + technology paradigm changes).

@Alex fb ads for a any niche has become more creative, fb ads agencies now have to come up with new ideas bcz once competition increases your games has to increase too. As the market in any particular niche matures from initial to saturation point everything around it becomes hard specially marketing

It’s anecdotal, I took a stake in an ad agency last year and some of the FB campaigns aren’t that much more sophisticated than some of the campaigns a client of mine ran in 2012/2013 (for that client, I was leading the dev team, product and data science team). There are some segments that has evolved, though maybe the larger client was ahead of its time - the ads aren’t actually that much more “creative”. I do agree that certain campaigns can reach a “fatigue” stage, which means that there’s a need to cycle through. Though, due to the transaction tracking ability, there are some “ever green” concepts that can be pulled out from time to time to test out its efficacy. And of course, there are caveats around the types of products sold and when the concept is recycled, it’s not a full on re-use of everything being the same, there’s new graphical photoshoot, model swap out and maybe different phrasings. That said, there are more channels now which kind of makes the different creative approaches that are more relevant to those channels - ie. Quora, TikTok, Snap, Pinterest, Amazon, Twitter, Apple, LinkedIn, In-App, podcasts, AdWords, Newsletter, Substack, Discord - which all have their own approaches that work and may or may not cross with other channels, I am surprised how evergreen once something works though. And yes, there are some concepts which are periodical and never seem to work as well again (podcasting, I’m looking at you, lol).

Yeah, in short always try to be in the top 1% in terms of whatever is going right now