Hey guys does anyone here have advertised on reddit? What was the customer acquisition cost on reddit is it worth investing in? A basic background about my business. I just launched my saas project Madhur AI which converts your PDFs, documents and books into an interactive Audio book with a collection of very natural sounding voices. I am now thinking of advertising it on reddit but never done that before so was thinking if someone can provide some useful insights.

I've run just a small amount of Reddit ads for my clients, not enough spend yet to even compare to the average CPA on LinkedIn, Google Ads, or Facebook. Some of my colleagues, though, have been running Reddit with larger budgets for their clients and have seen CPAs similar to Facebook. From what I've seen the CPM is very low (lower than Facebook ads)

I think the key to Reddit ads is that you have fully understand the Communities that you're posting to. Too many advertisers post in subs without having any idea of the audience like the job boards advertising in r/antiwork lol

Similarly, I’ve done a little, enough to learn the ropes but not be an expert. Typically Reddit has a pretty low CPM but also low CTR. And I agree with @Sweepsify that you need to tailor each ad to the subreddit it’s placed in, which means you need to do lots of ad creation if you’re going advertise across a bunch of subreddits.

I've been running a few smaller test campaigns over the last month for our anti-social media app minutiae. I got a CPC of around $0.60 and CTR of around 0.45% when targeting specific communities such as r/SocialMedia and r/Instagramreality. When using more general targeting based on Reddit's suggestions the CPC was around $0.70 and CTR around 0.23%.

You can also try @Nikola Velkovski Howitzer if you want to do some sort of personalised marketing/ marketing through messaging. Recently started using this software, it seemed interesting to me.

Reddit it a good channel for brands that aren't too "corporatey" in my opinion. More challenger brands. The reddit community seems to be the most engaged but also most critical bunch. They will not be afraid to call out bullshit. I recommend digging into sub-reddit/community targeting to really get a feel for what they are about and see if the brand matches the community style. For example, one of the client that worked really well for us was a hardware/home-improvement brand and the /r/floorgasm subreddit worked well for us.

Anyone here need help with Reddit? I download all 300GB+ of comments from Reddit per month and run some nerd magic on it to understand how people in one subreddit belong in another, so I can give you lookalike audiences for Reddit. Here's an example for r/iPhone