How would you narrow this ICP? “parents with kids under 8” The product is an arty personalized book - see selfarama.com And after narrowing it, how would you reach them??

Hey @Tom Ryan They probably live in a metropolitan area. Tech-savvy in their early 30s to mid 40s, with children aged 3-8, who enjoy arts and crafts and seek interactive, educational materials.” By seek I mean they actively search specific KW and follow specific pages, blogs ect. How would I reach them, partner with youtube/instagram influencers and bloggers to give you an initial boost. Then start blogging yourself or vlogging whichever feels more natural and distribute that content on forums, socials, reddit etc. also I saw that you’re actively seeking reviews and UGC thats great. Good luck!

Thanks a lot Ivan! This is really validating of my current strategy… behind the scenes I’m working hard on cultivating a small army of UGC / influencers to put the word out on Insta and tiktok. Really interesting insight about what they would be searching for too, thanks