Daily Growth Tip: Increase conversions by using
dynamic content blocks in emails
We've all heard that customizing your messaging to specific segments can help increase conversions. Using dynamic content blocks, you will get the benefits of personalized messaging without the extra effort.
Most email service providers have an underutilized feature called dynamic content blocks. They enable you to send a single email with many variations of a message to different subsets of subscribers based on preferences, behavior, and so on. This type of tailored content can significantly increase click-throughs and conversions. You will also save time and effort by employing dynamic content blocks instead of creating multiple emails.