Daily Growth Tip: Reference tweets in your blog posts to gain followers Subscribers are more important than followers, but followers are still crucial – and you can earn them directly from your own blog entries. Increase your following by mentioning your tweets in articles. Referencing your tweets in blog posts is an excellent strategy to grow your audience. This can be accomplished by hyperlinking clickable text or embedding the tweet. Any relevant tweet will suffice, but for the greatest results, generate complementing tweets that are slightly outside the content of the post. Alternatively, you can summarize the content in a tweet and then invite readers to share via that (linked or embedded) tweet at the end of the piece. The more you do this, the more your readers will visit your Twitter page and follow you.