Weekly Question Poll <!channel> Because the topic of next week's growth talk live event is Customer Journey Map, the question of the week is: Should customer-journey maps be used for: 1️⃣*Evaluating current-state experiences* (how your customers currently perceive their interactions with your organization) 2️⃣*Designing ideal-state experiences* (Future-State journeys that reveal areas where your organization can beat the competition) 3️⃣*Both* Let us know in the thread of this message what is most important to you when creating customer journey maps for your business.