As an email marketing agency owner, I spend a lot of time crafting different cold emails for different clients in different industries. Based on what we have tested so far, our best performing cold emails are: • Are less than 90 words • Are 3-sentence paragraphs long • Goes straight to the point • Only ask one question Here's an example of a cold email template that has worked wonders for us: Hi first name - I saw you're the VP of Sales at Acme and are more likely focused on increasing sales and helping your reps hit their KPI So I wanted to send you a quick note about my company. We worked with a VP of Sales who used our tool to streamline their outbound sales, resulting to a 30% in booked meetings. I believe we can do the same for you. Interested? Let me know, and I can send over a few times to chat Hope this was helpful! And if you need help with your cold email campaign, feel free to message me.

Hi Melvis, would you say this is valid across the board or do you work with specific types of businesses? Do you focus only on B2B?

Same question as Sam 👍

Mainly B2B