One strategy that has helped me book demos for clients who own a SaaS is this: Don't sell to the final consumer. For e.g If you sell a SaaS that helps eCommerce stores increase their conversion rate Instead of reaching out to ecom brands, reach out to agencies that do conversion rate optimization for eCommerce stores. Another example: If you sell a platform that helps hospitals build websites, instead of reaching out to doctors Reach out to agencies that build websites for hospitals. If you put this into practice, you will book more demos.

Want to learn more about your strategy , so reaching the agency and then they are your affliate partner to refer ecom brands for you ? Or they are dealing with the ecom brands and you are providing the SaaS to the agency ?

Good questions!