BROCHURE FOR SALES
Hello experts, I am planning to create a product brochure for sales people.
They close a semi product-led sales. This means
customers land on our website > start free trial > sales people do a discovery call > setup a demo > close the sale during demo
I asked them what ready-made info they'd need in the brochure to uplift their sales call.
They told that
if 'customer' jargon is in the brochure, that would help
If benefits of core features are listed in the brochure, that would help.
What other info could be there in the brochure?
Thanks in advance 🙂