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I ran fb ads to connect with other dog owners in my city that have Boston terriers (am in Australia, they are not a common breed). I must have put $5 a day for 2 weeks to seed the page and start a regular meet up, ended up growing a big following and regular meet ups with 50+ people every month, still going and my dog is 9 this year 😂 Probably generated 6 figures in Boston breeder sales indirectly via this group, not a breeder but we get lots of people joining the group asking where to buy a BT Video of the chaos of dogs at a monthly meetup