Growth tip of the week 💬 It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your product. Easy trap to fall into: pay per post, make it look celeb-like. I see these posts where a model is holding a product in a very awkward unrealistic way, they clearly don't use it and the caption reeks of talking points their agency copy-pasted. This shit doesn't work 📉 Think about doing influence marketing, not influencer marketing. Are you really influencing someone with a product placement like that? You need to reach creators who have influence over an audience, creators who can create content that holds attention and persuades. When starting out, have a bias for smaller creators which niche audiences they have built huge trust with. Not big celebrity shoutouts. Sales will come through creator advocacy, not ads 🎁. What do you think?