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#ask-a-growth-question
Title
# ask-a-growth-question
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Navninder Benipal

07/03/2022, 9:17 AM
Hello Members! Is there is any advice for a SaaS that entered into a highly competitive market? How to build your brand and stand out? What do you need to build brand trust? Thanks in advance.
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Dharmesh Patel

07/03/2022, 4:55 PM
Depending on the vertical one of the biggest successes weโ€™ve had in building out Oznr.com was our level of support.
Our competition was the squares, shopifys and what not and made support one of the key standouts
itโ€™s hard to get support from a shopify and squares with that personal touch
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we also made very specific features for the industry that would take a contractor to potentially implement or use with a shopify, squares and other commerce solutions as they are built for general purpose
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Stefan Despotovski

07/04/2022, 10:00 AM
If you are in highly competitive market, the first thing you must do is to have an in-depth research the market and an in-depth competitive analysis see what the competitors have done and are doing. The goal of the research should be for you to find a market gap that you can fill, something that your competitors are lacking and that you have. After you find the market gap that you fill, you should focus your marketing and messaging on what makes you different and what specific feature or benefit you provide that fills that market gap. That is my opinion on this, let me know if this helped @Navninder Benipal
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Navninder Benipal

07/04/2022, 10:39 AM
It definitely helped @Stefan Despotovski Thanks
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Gavin Tye

07/04/2022, 11:19 AM
What are you selling? You must find the one thing that differentiates your business at the most fundamental level and that becomes the basis of everything
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Hazel Pan

07/05/2022, 9:19 AM
We go to g2crowd, catperra, google play store, amazon, apple store, social media, and a ton of other review sites to mine all the top, most detailed positive and negative reviews of competitors weโ€™re targeting. We then create a sheet comparing these and choose angles based on those research to provide better solutions.
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diycasestudy

07/05/2022, 3:49 PM
Check this out: https://www.everyonehatesmarketers.com/stfo (I work for EHM)
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Paul

07/06/2022, 1:48 PM
Look up Judo Economics. You can use the size of competition against them. Netflix or RedBull energy drinks are good case studies to look at.
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Navninder Benipal

07/06/2022, 3:03 PM
Thank you everyone, this helped.