I use different platforms for my clients’ email marketing depending on their products or services. Here are a few of the platforms:
1. Klaviyo is best for eCommerce bc it has the most advanced eCom features for email marketing and combines with in-depth store analytics and email personalization and segmentation features
2. ActiveCampaign is very good for online coaches and membership programs. The platform has a robust automation capabilities, so it's possible to create a 365 days email sequences that cut across all your courses and programs and have your subscribers go through all your offers one step at a time without doing any manual work. Like you can literally have an evergreen email sales machine that runs on autopilot built in ActiveCampaign.
3. Intercom is very good for SaaS companies, it's a veritable alternative to salesforce.
For cold emails, best platforms I have used are:
1. Sendgrid (preferably the API plan) the marketing plan may be as good if you're changing dedicated IPs. There's a script I use to manage sender reputation against massive unsubscribes and complaints.
2. I have used Woodpecker with some significant success too.
3. The best platform for cold email is Gmass bcos it comes to the recipient like a traditional email message with less commercial intent and that gets you a lot of replies.
What is my favorite?
Gmass and ActiveCampaign
If higher deliverability for your marketing emails is more important over prices and features, there are less conventional platforms that gets your messages straight to your subscribers’ primary inbox 95% of the time.