Thanks @Jono Kingwill
The partners' consultants have large projects, and they'd recommend using our company to solve 1 piece of a much bigger project. Overall, they're trying to help their clients be successful, which probably corresponds to a customer feedback KPI.
At a former company, there was a partner who gave bottles of whisky to salespeople that referred business and didn't give anything to corporate. I'd prefer that model, but I imagine it wouldn't go over well.