How important is to build a prospect list for your cold email campaigns?

A lot of variables to consider Rajesh. What's been your conversion rate, how big is each deal/transaction, who is your target market (enterprise, sme, consumers)? Whilst I personally think you should build your prospect list there are some solution that you know will work for every manufacturer 9or whatever industry) and they can convert from your email via an online channel, then fire away (as long as you are being helpful). Personally, I believe the more work you do up front the less work you do during the sales cycle. My business airside.com.au consults to startups in Australia if you are looking for more assistance.

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