Daily Growth tip: Leverage wildcard content
to get more traffic in less time
SEO can be time-consuming due to keyword research and content generation. By generating templated content for wildcard keywords, you may spend less time creating more content.
Wildcard content is an SEO method in which various pieces of content are created depending on a search query with a variable term. It enables you to identify a large number of keywords and generate templated material, saving you time and improving your SEO game. As an example, suppose you are an SEO expert. Search something like "does * matter for SEO" in a tool like Ahrefs or SEMrush. Then, if you're using Ahrefs, go to the "Matching Terms" page and filter by difficulty and volume to get a solid list of wildcard keywords where the asterisk is replaced with relevant phrases — in this example, "does URL matter for SEO", "does word count matter for SEO", and so on. Create an article that focuses on one of the keywords, then use it as a model for the others. If you don't have access to one of these tools, simply put the same question into Google, and the autocomplete feature will provide several results.