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# growth-tips
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Wouldn’t it create look-alike articles? At some point in my career, I wrote articles for a blockchain company, even though I did not use this method. The topics were different, but the introduction was similar, you know, describe what they do, then get to the topic. And I got criticism that the articles look the same.
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Hey @Yoram Kornatzky sorry I just saw your comment, depends on how you write the content, wildcard content just helps you create more content faster and more efficiently, but as a content writer you should try to make the content articles more varied even when you use wildcard content.
But also you can say that in some use cases Wildcard content is not a good strategy.