When a startup thinks about going to market, the term "product-market fit" seems to be the dominant topic that most people think is the most essential factor in market adoption.
Sure it is an important component but there is something else just as critical!!!
I can almost guarantee you have not heard of sales market fit and this is often the most overlooked factor to long-term growth within a business.
Some startups stumble into their right sales market fit and you see them accelerate over time but some never find it and always struggle to find sales.
Please I encourage you to set 8 minutes aside and watch this video to learn why you MUST consider this strategy above all else if you want to win!!!
There is a video in the comments below.