One of the biggest mistakes I see SaaS companies make is not using the power of short-form video. More people than ever are going to places like TikTok and youtube to learn about their problems, and these platforms are replacing the SEO power of google. Some of our clients have gotten over 1 million views on videos from TikTok and Youtube shorts, and have gotten more web traffic and customers as a result. Do not make this mistake!

Great on views but how does this convert in terms of dollars? Is the CAC worth it compared to other channels?

Don't you already need audience on these platforms? Unless you mean influencers sponsored ones?