Our clients are seeing so much success with cold emailing it is insane!
I used to be a sales rep for a SaaS startup - I was scared of cold calling 😂, so I started cold emailing. The next thing I knew, I was easily outselling all of my sales reps while working half the hours because every call I had was a WARM lead.
There is a pretty in-depth process to execute this, and you have to do some things to ensure your emails are delivered, the copy is on point, etc.
But if you master this and are in SaaS, I can pretty much promise you that you will get more calls and leads. Our clients are all growing with this method 🙂
Good luck!