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# growth-tips
s
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k
What tools have you come across that can automate this?
l
There are different types of email automation tools. We can choose one based on what features we need , for example - A simple SaaS might not need to send the email - the same features as heavy web designing tool . Some tools I would suggest for starting are MailChimp or active campaign based on the complexity of your SaaS
And convertkit is very good too
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b
always cool to see what sequences people are using. How did you build up the series? E.g. you tested 5 different emails to send first, picked the best Then 5 different to send next, picked the best etc
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l
For the Email Sequence - I actually ordered the sequence based awareness level and the need of the customer While they first sign up , the first priority for the prospect would be to login and use the app , so they may need to know the next step ... And as the sequence goes ... Our goal is to turn them into a paid customer . While their goal is to know how the tool can help them solve the problem xx So my Sequence is arranged in psychological order :)
v
@Lalitha this is very interesting. What tool would you recommend to a business model like us - Craftemo - design as a subscription Craftemo.com