If high revenue is part of your SaaS plan
You're going to need an system that converts free trail users to paid users
One that reduces the churn rate
Here’s how to build one that has the highest conversion rate
System ?! That reduces CHURN RATE ..
So complex
Actually it's NOT
The answer is email Sequence
Email Sequences are series are emails that are automated to send to a prospect when they take a particular action
So how does this Fit in reducing the churn rate of your SaaS?
Goal of this email Sequence:
-Provide the best customer experience
-Make sure the customer isnt stuck at any stage of onboarding
- Explain them in the best way of how your tool can help them solve a specific problem
No of emails in this sequence:
It varies depends on the complexity of the product and risk of the purchase decision
For example:
You don't need to send 15 emails to your customer to convince them to buy a high value freebie .
But if you want them to buy your $150 monthly subscription SaaS, they ofcourse need more convincing, they will have more objections.
#1 Email : Welcome them and Thank them for signing up for free trail
If needed include a link to book a call and links to helpful resources
#2 Email : Check with them about the setup and how they are doing.
Also include link to your help page ( On your website) . If the setup is complex, add a link to book a call so that you can help them with the set up
#3 Email : Send them an informative email that would help them
For example, If you are a keyword research tool like @ahrefs send them about the best content marketing article on your blog and attach a snippet of the article in the email .
Email 4 : Incase they are struck somewhere, attach the link to that particular article about the xx action which they are stuck in
The whole goal of this Sequence is make sure the onboarding is as seemless as possible
Action oriented emails :
You should also set up action oriented emails like Email 4
For example, if the customer is stuck in uploading an image , send them a guide on uploading the media into your tool
And DONE!!