INFLUENCER TIP OF THE WEEK #04
There is a way to fully sabotage your influencer program... and it's not obvious at the start.
Many brands mistake "influencer marketing" for pay-per-post ❌
This is the easiest way to lose both money and hope in influencer marketing. It's the most common mistake I see brands making.
If you do this, you'll end up with an unprofitable influencer program and end up prematurely concluding "this influencer stuff doesn't work for us!"
HERE'S WHAT TO DO INSTEAD 👇
When you start out, do only affiliate deals so you're profitable by default. Your advocates only get paid when they generate sales for you 💰
Some creators would still want you to pay them upfront, but don't. It's okay to say "not right now".
⚠️ You may lose some deals to start, but that's alright. Your focus should be on getting a profitable channel running. Do pay per sale (not pay per post). Get results. In doing this, you'll get a general sense of the ROI generated by creators with a certain size, alignment, and engagement.
You can then graduate to doing pay-per-post deals and ensure that they're profitable too. Slow and steady wins the race when it comes to creator-driven growth 📈
Helpful? I appreciate you reading 🙂