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Interesting tip! We're just about to kick off a trial of an influencer campaign, using this as a playbook: https://www.indiehackers.com/post/how-this-chrome-extension-acquired-150k-users-with-tiktok-2bec088c92 Curious: For something like what you recommended how do you set the expectation with a creator on how much they'll make? Doesn't it require a product or service that already has an established funnel so you can say "You can expect to make $XXX from this campaign"?

That's a nice playbook. Are you selling SaaS too? You can make a projection based on their engagement rate and expected conversion rate, but you also risk quoting too high here. I recommend not saying anything like that and instead giving a ballpark estimate. Eg: "If you simply drive NN customers for us, you stand to make $$$$" (make the number NN realistic based on their follower count) I'm happy to answer more questions @Adam Riggs-Zeigen

@Yash Chavan yes basically. It's a consumer (for now) focused mobile app. I'd guess that qualifies as SaaS 😄 Appreciate the guidance on how to phrase the conversation. I assume we'd need to use a promo code of some sort to track the transactions (attribution)? In your experience are influencers generally open to that? And do they generally just trust you will report accurately? That seems like a lot of trust....

In my experience with saas/apps, they tend to trust our internal attribution. The way we did it was to have custom links for every influencer (company.com/influencer) and tracked signups through there using our internal analytics. In some cases we've had to share screenshots/access with creators just to build that trust up. I'm not sure how you'd use coupons for a consumer focused app (as most of them are freemium/no cc needed), so maybe link tracking is a good option to go with. Let me know!