Hi everyone, wanted to ask what % of users you bri...
# ask-a-growth-questionm
Martin Yochev
01/12/2023, 8:44 AMHi everyone, wanted to ask what % of users you bring to an App store page is normal to install your app? Is 30-40% a normal place to start? What is the median I should be aiming for since I am sure that above 70-80% is virtually impossible. I could not find any statistics online to present to the team about that. If someone could provide some insight I would be more than thankful!
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Oliver Jacobs
01/12/2023, 11:41 AMHi Martin, it really depends on the category your app is in, What does your app do?
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Martin Yochev
01/12/2023, 12:04 PMHi Oliver, its in the Health & Fitness category.
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Oliver Jacobs
01/13/2023, 9:40 AMI think your goal should be stay around the 50% mark. I’ve just checked UniTaskr’s stats and we sit currently at 44%, however we were at 64% in November.
It really fluctuates depending on the marketing activity and where the visitors are coming from. Good visitors over bad visitors.
Oliver Jacobs
01/13/2023, 9:41 AMThe main to worry about is your cost per install. What’s your goal there? Can reply on private chat if you want. But there may be some way I can help you with installs.