1️⃣ Content type - the goal the searcher is after. The content type will usually be one of the following: Blog post/article Product page Category page Landing page The top three ranking pages and SERP features (People Also Ask box, featured snippet) will be most impactful here. Then match that with your content. 2️⃣ Content format refers to how users seemingly prefer information served to them. The content type will usually be one of the following: “How-to” guide Step-by-step tutorial List post Opinion piece Review Comparison Product page (homepage or subpage) Analogically to the other Cs of search intent, the idea is to identify what content format dominates the SERPs and use it for your page. 3️⃣ Content angle is the unique selling point of a page. It should catch the attention of the searcher and indicate what is special about the page. To illustrate, consider the query “how to manage projects.” Some angles for this query are: In excel And priorotize tasks In teams In jira In notion In sharepoint In google Makes sense, right? That’s why the content angle should be tightly matched with the topic. A topic may require the freshest view of said topic, while another may require a list of free online tools. SERPs are again the best place to look for that information.